From Idea to Shopify Sales: How We Created Mist Hydration, a DTC Supplement Brand
Slow progress, scattered ideas, and no clear roadmap — Mist Hydration was just a concept with potential, but no direction or execution plan.
The vision was strong: launch a premium hydration supplement brand with real long-term potential. But turning that vision into a profitable, scalable DTC business? That’s where things stalled.
That is, until Mist partnered with Nera — and we brought the entire brand to life from the ground up.
What If Your Brand Didn’t Just Launch — But Became a Category Leader?
When Mist came to us, it was just an idea — no name, no packaging, no store. The vision was there: a premium hydration supplement with serious potential. What they needed was a team who could take that raw ambition and turn it into a full-scale, high-performing DTC brand.
We built Mist from the ground up — starting with brand strategy, naming, and visual identity. From there, we designed a sleek, conversion-led Shopify store, developed premium packaging, and mapped out the full customer journey with Klaviyo email flows and Appstle-powered subscription logic. Every piece was crafted to build trust, drive retention, and position Mist as a modern wellness brand with staying power.
The result? A beautiful, functional brand that converts — with a product people not only buy once, but keep coming back for.
Here’s how we took Mist from idea to shelf — building a full DTC brand ready to scale.
From high-performance web and packaging design to branding, email flows, and visuals that convert — every piece of Mist was crafted to perform in the real world. Tap below to explore how we brought it all to life.
Built to sell. ❤️🔥
A high-converting Shopify Store Designed To Sell
We created a clean, high-converting Shopify website built for performance — with bold CTAs, product education blocks, smart subscription options, and trust-driven design throughout. The store was optimised for speed, mobile experience, and retention — forming the foundation for Mist’s successful launch and rapid growth as a premium DTC hydration brand.
Packaging That Performs 📦
Designing Mist for Shelf & Screen
Packaging was a critical piece of Mist’s brand identity. We designed premium sachets and outer boxes that reflected the clean, functional, and science-led feel of the product — with a bold colour system to clearly distinguish the Day and Night formulas. From custom dielines and supplier-ready artwork to 3D renders and lifestyle mockups, every element was crafted to stand out both on screen and in hand. The final result balanced visual appeal with clear, compliant information — helping build trust and elevate Mist as a serious player in the hydration space.
Visuals That Stick 📲
Story-Driven Social Content
To support Mist’s launch and brand awareness, we designed a full suite of social media graphics tailored for both feed posts and stories. Every asset was created to feel cohesive with the brand — clean gradients, punchy copy, and ingredient highlights that communicated benefits instantly. From scroll-stopping product showcases to seasonal promos and launch countdowns, our visuals helped build trust, drive traffic, and keep Mist top-of-mind across platforms. Designed in line with paid and organic strategies, each post reinforced the brand’s focus: hydration made simple, stylish, and effective.
Branding from the Ground Up ✨
Creating a Category-Defining Look and Feel
Mist Hydration needed more than just a logo — it needed a brand that could stand out in a crowded wellness space while feeling trustworthy, premium, and refreshingly modern. We started with strategy: positioning Mist as a science-backed hydration brand with a lifestyle edge. From there, we developed a full visual identity — including logo design, colour palette, typography, tone of voice, and brand assets.
Every detail was intentional. The vibrant gradient system visually distinguishes the Day and Night formulas, while the minimalist logo feels clean and future-ready. Messaging was crafted to balance clarity with personality — confident, but never clinical. The result? A brand that feels as good as it performs — one that consumers instantly trust and want to be part of.
The Numbers So Far
A quick look at Mist’s early traction — and why this is just the beginning.
In First 60 Days
A strong DTC launch with consistent growth from day one — powered by clean design, conversion-focused UX, and a product customers genuinely loved.
Subscription Attach Rate
Thanks to smart Appstle logic and value-led offers, over 4 in 10 customers chose to subscribe — building predictable, compounding revenue.
Revenue from Email
Branded Klaviyo flows, trial-to-subscription nudges, and timely post-purchase campaigns delivered nearly a third of all revenue from owned audiences.
Hear From Mist
Why Our Approach Works for Wellness & Supplement Brands
Launching a supplement brand today isn’t just about having a great formula — it’s about creating a standout experience across every touchpoint. From first impressions to repeat orders, every piece of your brand needs to earn trust, deliver clarity, and convert fast.
That’s exactly how we approached Mist Hydration. We built a complete ecosystem — blending strong branding, clear messaging, and high-performance design with a full retention engine behind the scenes. From ingredient-led visuals and subscription-first logic to lifestyle content and email automation, every part of Mist was engineered for long-term growth.
In a category filled with noise, we helped Mist cut through — not just by looking premium, but by performing at every level. If you’re building a brand that people keep coming back to, it takes more than a nice label or Shopify theme. You need strategy, execution, and a team that knows what drives real customer loyalty.
⚙️ No more ‘build and forget’ — just a website that grows with you.
Find the most frequently asked questions and find your answer
Frequently Asked Questions
How long did it take to launch Mist Hydration from idea to store?
From initial strategy to a live Shopify store with full packaging and automation setup, we launched Mist in just under 60 days. That included branding, supplier liaison, website build, email flows, and more.
Did Mist already have a product or formula before working with Nera?
No — Mist came to us with a blank slate. We helped with everything from naming and product positioning to guiding white-label formulation and ensuring UK compliance for ingredients and packaging.
What tools or platforms did you use to build Mist Hydration?
We built the site on Shopify (using the Prestige theme) and integrated Appstle for subscriptions, Klaviyo for email flows, and Junip for review automation. Everything was designed for scale, retention, and a smooth CX.
How did you handle packaging design?
We created custom sachet and box designs with supplier-ready dielines, CMYK print specs, and lifestyle-ready 3D mockups. Each product was colour-coded (Day vs Night) and aligned with the brand’s visual tone.
Can you do the same for my supplement or wellness brand?
Yes — we work with founders at every stage, whether you’re just starting out or already have a product and need help scaling. We offer full-service brand creation, web, marketing, and retention strategies tailored to DTC.
Not sure what kind of website you need or where to begin?
Get in touch — we’ll guide you through the best setup for your business and make sure your site looks professional, loads fast, and gets results.
