1. What is PPC advertising, and how does it work?
PPC, or Pay-Per-Click advertising, is a digital marketing model where businesses pay each time their ad is clicked by a user. Ads are displayed on platforms like Google, Bing, and social media sites, targeting specific keywords, demographics, or interests to reach a particular audience. It allows businesses to gain visibility and attract traffic instantly, making it an effective strategy for generating leads and conversions.
2. Why should I choose a local PPC agency in Kent?
Choosing a local PPC agency like NERA MARKETING means you benefit from an agency that understands Kent’s unique market dynamics and audience preferences. A local agency can create more effective, locally relevant campaigns that are better suited to reach and engage customers within the Kent area.
3. How long does it take to see results from PPC campaigns?
One of the benefits of PPC is that results can be seen almost immediately after launching a campaign. While factors like budget, competition, and targeting settings can influence results, most businesses begin noticing increased traffic and engagement within days or weeks.
4. What sets NERA MARKETING apart from other PPC agencies?
NERA MARKETING stands out due to its client-centred approach, local expertise, and commitment to delivering measurable results. Unlike many agencies that use a standardised approach, NERA MARKETING customises campaigns for each client, focusing on Kent’s market dynamics and providing ongoing support and transparency.
5. How does NERA MARKETING measure PPC success?
Success is measured through a variety of key performance indicators (KPIs), including click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS). NERA MARKETING provides clients with regular reports that break down these metrics, showing exactly how campaigns are performing and where improvements can be made.