How We Scaled an Online Business and Tripled Their Revenue to £4.5M+ a Year
Long wait times for updates, no clear direction, and an approach that was reactive, not proactive — all of it was holding Rusboy back from reaching his true potential.
He had big competition ideas and the ambition to grow, but didn’t know where to turn or how to execute them properly.
He made the smart move to put his trust in Nera — and hasn’t looked back since.
What If Your Competition Website Didn’t Just Look the Part — But Sold Out Every Time?
When Rusboy came to us, he didn’t need convincing — he knew his brand could grow. He had great prizes, a loyal following, and the hunger to push things further. What he needed was a partner who could take that potential and turn it into a system that worked.
We overhauled the foundation of his business — starting with a complete website rebuild, giving him a platform designed to convert. We gave his brand a bold new visual identity across social media, and built a clear, strategic marketing engine behind the scenes. Meta ads, email flows, strong design, real-time support — every part of the machine working together, driving serious, trackable results.
What followed was consistent growth, higher sell-out rates, and a business that now runs at scale — with confidence.
How We Marketed Rusboy to Drive Revenue & Ticket Sales
Here’s how we helped Rusboy sell out comps, grow his following, and turn browsers into buyers.
Built to sell. ❤️🔥
A high-converting site built for action.
We created a streamlined, fast-loading website with bold CTAs, countdown timers, ticket sales trackers and an instant win list — all built to drive urgency and maximise conversions. This site became the backbone of a 5x revenue jump.
Impossible to miss. ❤️🔥
Scroll-stopping visuals that build recognition.
Consistent branding increases revenue by up to 33% — and Rusboy is proof. We made sure every graphic followed a bold, ownable style that stood out and became instantly recognisable in a crowded space.
Catching new customers.❤️🔥
Scroll. Click. Buy.
We built strong creatives designed to stop the scroll and backed them with reliable conversion tracking. Knowing exactly what was working made it easy to scale the ad budget and dial in ROI.
There when you need us most.❤️🔥
24/7 support, always ready to act.
When competitions are selling fast, delays kill momentum. We gave Rusboy full-time support and instant updates to keep the site fresh and reactive. We handled the backend, he focused on building the best competitions.
The Numbers So Far
A quick look at what’s been achieved — and why it’s only just getting started.
Yearly Revenue Generated
That’s a 5x increase in total revenue since partnering with us — driven by a proper system, smarter strategy, and a brand that finally matched the ambition.
From Email & SMS Marketing
Automated flows, timed promos, and regular updates turned Rusboy’s contact list into a serious sales channel — generating over £350K directly from owned audiences.
Competition Sell-Out Rate
Every single comp sold out. Not by chance, but by design — thanks to better planning, stronger visuals, and a campaign structure built for urgency and hype.
Hear From Rusboy
Why Our Approach Works for Competition Brands
Competition sites aren’t like regular eCommerce brands. You’re not just selling products — you’re building hype, creating trust fast, and getting people to act now, not later.
That’s why our approach is built specifically for this space. We combine conversion-focused web design, bold visual branding, and performance-led ad campaigns that are designed to sell tickets — not sit back and hope they do.
From sales trackers and instant win lists to real-time comp updates and reactive support, we’ve built systems that match the pace and pressure of this industry.
If you’re serious about scaling, you need more than a pretty site. You need a partner who understands how this world works — and how to thrive in i
⚙️ No more ‘build and forget’ — just a website that grows with you.
Frequently Asked Questions
Find the most frequently asked questions and find your answer
Are you going to tie me into a contract?
Nope! None of our plans tie you into a contract. You can choose to pay monthly or yearly—and if you go yearly, you’ll save 15%. We’re that confident you’ll want to stick around.
I already have a domain—can I still use it with your service?
Absolutely. If you’ve already got a domain, we can either help you point it to your new site or transfer it to us—whatever’s easiest for you.
Whichever option you choose, we’ll make it hassle-free.
What if I want to make changes or update content on my website?
You get 30 minutes of development time included every month—just let us know what you need, and we’ll take care of it. Prefer to manage it yourself? We can create you a user account and show you how to update content anytime.
Can I upgrade my plan after I have started?
Absolutely! You can upgrade at any time—just get in touch and we’ll take care of it.
How is Nera different from other website companies?
Most companies give you a DIY builder or disappear after launch. Nera does things differently. We offer a fully managed, done-for-you service—no templates, no guesswork. We get to know your business and handle everything from design to updates, support, and maintenance. No chasing freelancers or dealing with tech headaches—we’ve got you covered.
Is there a difference in what I get if I pay monthly or yearly?
Not at all—you’ll get the exact same service and support. The only difference is, you’ll save 15% if you choose to pay yearly.
Not sure what kind of website you need or where to begin?
Get in touch — we’ll guide you through the best setup for your business and make sure your site looks professional, loads fast, and gets results.
Consistent production. ❤️🔥
Always in the feed. Always top of mind.
With over 2.5 hours spent daily on social media per user, staying visible is non-negotiable. We managed a consistent posting schedule, sharp reels, and regular competition updates to keep the momentum moving and followers engaging.