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Our Partnership with Rusboy Competitions

At Nera Marketing, we don’t just deliver results—we create remarkable stories of growth. Our partnership with Rusboy Competitions has been one of our most exciting success stories yet. By implementing a comprehensive digital marketing strategy, we’ve driven a 3x business growth, skyrocketing their annual revenue to £4.5 million—and we’re just getting started.
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Key Performance Metrics Driving Growth and Engagement

Proven Strategies, Measurable Results
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Building the Foundation — A New Website for Lasting Success

At Nera Marketing, we believe in starting with a solid foundation. When we partnered with Rusboy Competitions, our first step was to build a brand-new, user-friendly, and high-performing website. This wasn’t just a fresh look—it was the cornerstone for all future digital efforts. By optimizing for mobile, enhancing speed, and integrating advanced features, we created a robust platform that set the stage for their continued success in a competitive market.
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On Track for £4.5 Million in Annual Revenue

Our strategic efforts have driven a substantial transformation for Rusboy Competitions, putting us on track to achieve £4.5 million in revenue this year. This impressive growth is the result of a 3.5x increase in overall revenue, underscoring the effectiveness of our comprehensive approach. Key to this success is a 2.8x rise in Average Order Value, indicating that customers are not only returning but also spending more with each transaction.

Additionally, our targeted email campaigns have resulted in a 50% boost in open rates, ensuring our communications reach and engage more of our audience. We’ve also optimised our ad spend, achieving a 25% reduction in cost per click while maintaining high-quality traffic. This combination of higher revenue, increased customer engagement, and efficient marketing spend highlights the strong trajectory we’re on, with even more growth anticipated.
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Maximising Revenue with Strategic Upsells and Targeted Automations

Our approach to increasing the Average Order Value (AOV) for Rusboy Competitions has been multi-faceted, leveraging both checkout upsells and targeted Email and SMS campaigns. We’ve implemented strategic upsells during the checkout process, encouraging customers to add more entries or related products, which has significantly boosted AOV.
  • Implemented strategic checkout upsells to boost Average Order Value (AOV).
  • Utilised automated SMS and email notifications for timely messages when ticket availability is low.
  • Launched targeted campaigns for new competitions, driving immediate customer engagement.
  • Set up automation systems to ensure personalised, relevant communication with segmented audiences.
  • Maximised customer interactions to increase sales and enhance overall revenue.
  • Leveraged data-driven strategies to fully utilise every opportunity for upselling and customer engagement.
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Unlocking the Power of SMS Marketing for Explosive Growth

One of the key advantages of SMS marketing is its high open and response rates. Unlike emails, which can often get lost in crowded inboxes, SMS messages are typically opened within minutes of being received. This immediacy has helped us effectively engage customers in real-time, particularly during flash sales or when promoting last-minute upsells.
  • Instant Engagement: SMS messages are opened within minutes, ensuring immediate customer interaction
  • High Open Rates: SMS boasts open rates of over 90%, outperforming email marketing.
  • Targeted Promotions: Personalised messages based on customer behaviour drive higher conversions.
  • Boosts Urgency: Perfect for flash sales and limited-time offers, encouraging quick action.
  • Enhanced Customer Experience: Direct and relevant communication fosters brand loyalty and repeat business.
  • Increases AOV: Drives additional purchases through upsells and last-minute reminders.
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Driving Success Through Integrated Digital Strategies

Strategic Digital Marketing

Search Engine Optimisation

Our comprehensive SEO efforts for Rusboy Competitions have focused on boosting visibility and driving organic traffic. By refining on-page content, optimising keywords, and enhancing site performance, we’ve positioned their website prominently in search results. These efforts have been instrumental in attracting more high-intent visitors, laying the foundation for their £4.5 million revenue projection this year.

Google Advertising

For Rusboy Competitions, our Google Advertising strategies have been a game changer. By targeting high-intent keywords, we’ve ensured their ads reach the most likely to convert audience. This approach has resulted in a 25% reduction in cost per click while driving consistent, high-quality traffic, contributing significantly to their overall 3.5x revenue increase.

Email & SMS Marketing

Through targeted Email and SMS Marketing campaigns, we’ve transformed customer engagement for Rusboy Competitions. Our strategies have led to a 50% boost in email open rates and a significant increase in conversions, ensuring that their audience remains actively engaged and informed, contributing to the overall growth of the business.

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A Word from Rusboy Competitions Rusboy Competitions

& How strategic digital marketing transformed his business

Rusboy Competitions

Russell Diggin

“I’m absolutely overwhelmed by the results Nera Marketing has delivered for my company. From the start, I let them take full control of our digital strategy, and it’s clear they fully know their stuff. Their expertise in Google Ads, SEO, and targeted Email and SMS campaigns has completely transformed Rusboy Competitions. We’ve seen our revenue skyrocket, with projections now reaching £4.5 million this year. Nera Marketing has not only boosted our visibility but also deepened customer engagement. I couldn’t be more impressed with the results and look forward to continuing this successful partnership”

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Even More Results For Businesses

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Since their launch earlier this year, Smoke and Co have quickly become a rising star in the food industry. Partnering with them from the outset, we crafted a bespoke digital marketing strategy that has captured the attention of influencers from all corners of the world. This early buzz has positioned.

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