Rusboy Competitions is one of the UK’s fastest-growing competition platforms. Built by Nera from the ground up, it now serves over 40,000 active players and has processed more than £4.5 million in competition sales.
From zero to a fully compliant, payment-approved competition platform in 30 days
Rusboy didn’t need a website, they needed a platform that could stand up to draw-night traffic, clear Cashflows on first submission, and satisfy Meta’s RMG reviewers without friction. Every decision, from the checkout flow to the hosting stack, was made against those three tests.
The result is a site that’s processed over £4.5M across Sur-Ron bikes, quads, cars and cash draws in twelve months, and held up through every peak along the way.
The platform Nera built is live and has been running competitions for over two years. See the compliance structure, entry flow, and competition engine in action.
Full Meta advertising management across Facebook and Instagram, run in-house by Nera. Campaign strategy, creative production, audience targeting, retargeting, and performance optimisation — all handled without outsourcing. Rusboy's player base scaled from under 2,000 to over 40,000 through paid Meta acquisition managed by Nera.
End-to-end social media management covering daily content creation, draw announcements, winner reveals, community engagement, and scheduling across Facebook and Instagram. Rusboy's social channels are managed entirely by Nera, keeping the brand active and the audience engaged between draws.
Rusboy holds an active RMG (Real Money Gaming) legal opinion, obtained and maintained through Nera. This document provides legal cover for the competition operation and is a direct requirement for advertising on Meta under their gambling and promotions policy. Nera manages the opinion, renewal schedule, and all supporting compliance documentation.
Players, From 2000 at launch.
Platform build, Cashflows payment integration, RMG legal opinion, Meta Ads management, and social media management — all delivered and maintained by the same in-house Nera team. No handoffs. No outsourcing. One team across every layer of the operation.
The structure from day one gave us confidence. Payment processing has remained stable and the platform has supported our growth without operational disruption.
Russel Diggin
Founder, Rusboy Competitions
5-Star Google Rating
£4.5M+
Revenue processed on the Nera-built platform since launch
Rusboy Competitions launched 30 days after the project began. The platform passed payment provider review on the first submission, a direct result of structuring the website around provider standards before submission.
Since launch, Rusboy has processed over £4.5 million in competition sales. Payment processing has remained 100% stable. No account freezes, no rolling reserves, no transaction holds, and no mid-draw disruptions.
The Results
£4.5M+
Competition sales processed
100%
Payment uptime since launch
0
Payment freezes or holds
40,000+
Active players on the platform
+210%
+210% Entry Growth
Shopify to bespoke migration. A full compliance rebuild that tripled entry volumes within the first quarter after launch.
82%
412 of 500 Tickets Sold
Cold-start competition website built from scratch. First draw sold 82% of tickets at £60 per entry.
82%
+210% Entry Growth
Cold-start competition website built from scratch. First draw sold 82% of tickets at £60 per entry.
Every Nera build includes compliance structuring, payment integration, and post-launch support as standard. Join Rusboy Competitions and 50+ other UK competition businesses built on the Nera platform.
