Luxora Draws is a UK competition platform built around curated, premium prizes and an editorial dark luxury aesthetic. Nera built the platform from brief to live in 20 days. The first competition nearly sold out, and the site has been running curated draws since
From brief to a fully compliant, payment-approved competition platform in 20 days
Luxora didn’t want a generic competition site. They wanted an editorial brand experience: curated prizes, dark luxury aesthetic, and a draw mechanic users would trust on sight. The build had to clear Cashflows on first submission and meet UK competition law without compromising the design.
Nera delivered the platform in 20 days. The first competition nearly sold out, and the site now runs curated draws across luxury watches, tech bundles, lifestyle packages, and cash prizes.
The platform Nera built and hosts is live, running curated competitions across luxury watches, tech, lifestyle, and cash prizes. See the editorial design, entry flow, and competition engine in action.
Full Meta advertising management across Facebook and Instagram, run in-house by Nera. Campaign strategy, creative production, audience targeting, retargeting, and performance optimisation, all handled without outsourcing. Luxora's editorial brand carries through every ad, with creative built around the curated premium prize positioning that defines the platform.
End-to-end social media management covering daily content creation, draw announcements, winner reveals, community engagement, and scheduling across Facebook and Instagram. Luxora's social channels are managed entirely by Nera, with editorial-led creative that mirrors the dark luxury aesthetic of the platform.
Luxora holds an active RMG (Real Money Gaming) legal opinion, obtained and maintained through Nera. This document provides legal cover for the competition operation and is a direct requirement for advertising on Meta under their gambling and promotions policy. Nera manages the opinion, renewal schedule, and all supporting compliance documentation.
From deposit to live, fully compliant.
Platform build, Cashflows payment integration, RMG legal opinion, Meta Ads management, and social media management, all delivered and maintained by the same in-house Nera team. No handoffs. No outsourcing. One team across every layer of the operation.
"We wanted a competition site that didn't look like a competition site. Nera delivered exactly that, and got us live in 20 days. The build is solid, the hosting is solid, and we trust the platform under load."
Sam & Lewis
Founders, Luxora Draws
5-Star Google Rating
Nearly Sold Out
First competition on the Nera-built platform
Luxora Draws launched 20 days after the project began. The platform passed Cashflows review on the first submission, a direct result of structuring the website around provider standards before submission.
The first competition nearly sold out at launch. Luxora has been running curated draws across luxury watches, tech bundles, lifestyle packages, and cash prizes ever since, with payment processing settled next business day on every cycle.
The Results
100%
Payment uptime since launch
0
Payment freezes or holds
+210%
+210% Entry Growth
Shopify to bespoke migration. A full compliance rebuild that tripled entry volumes within the first quarter after launch.
82%
412 of 500 Tickets Sold
Cold-start competition website built from scratch. First draw sold 82% of tickets at £60 per entry.
£4.5m +
Revenue in 12 Months
40,000 Active Players & Still Growing
Every Nera build includes compliance structuring, payment integration, and post-launch support as standard. Join Rusboy Competitions and 50+ other UK competition businesses built on the Nera platform.
