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Boosting iROAS by 94% with Meta’s Incremental Attribution

Bespoke UK competition website design and build example

Global bags and accessories retailer blending quality with playful style since 2015

Services
  • Data Science
  • Paid Media
  • Creative
Sector
Fashion & Accessories
Results
94% increase in incremental ROAS (iROAS)

The Situation

The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit”

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Cars and Kettles competition website: Meta Ads achieving £2.65 blended cost per purchase

The Brief

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book.

History, Purpose and Usage

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book.

  1. What is Lorem Ipsum?
  • From its medieval origins to the digital era
  • earn everything there is to know about the ubiquitous lorem ipsum passage.
UK competition website design and build

The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.