Cookie Policy

1. About this Policy

This Cookie Policy explains how Nera Marketing Ltd (“Nera”, “we”, “us”, “our”) uses cookies and similar tracking technologies on the website located at neramarketing.co.uk (the “Website”).

This Policy should be read together with our Privacy Policy (https://neramarketing.co.uk/privacy-policy) and our Website Terms of Service (https://neramarketing.co.uk/terms-of-service).

Our use of cookies is governed by the Privacy and Electronic Communications Regulations 2003 (“PECR”), as amended by the Data (Use and Access) Act 2025, and the UK General Data Protection Regulation (“UK GDPR”).

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They allow the website to recognise your device, remember information about your visit, and improve your browsing experience.

We also use similar technologies that work in comparable ways, including:

Pixel tags and tracking pixels (small invisible images used to record that a page has been viewed or an ad has been seen)
Web beacons
Local storage and session storage (information stored in your browser)
Server-side tracking and conversion APIs, including Google’s conversion tracking and Meta’s Conversions API

In this Policy, references to “cookies” include all of these technologies unless the context requires otherwise.

3. Categories of Cookies We Use

We group cookies into three categories based on their purpose.

3.1 Strictly Necessary Cookies

These cookies are essential for the Website to function. They enable core features such as page navigation, secure areas, form submission, load balancing, and bot protection. Without them, the Website cannot operate properly.

Legal basis: PECR exemption for cookies strictly necessary to provide a service requested by you. No consent required.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with the Website, which pages are most visited, how visitors move around the site, and where errors occur. Because our analytics data is linked to our advertising platforms (including Google Ads) for conversion measurement and audience building, these cookies are treated as requiring consent and are not set until you accept them.

Legal basis: your consent, given via our cookie banner.

3.3 Advertising and Targeting Cookies

These cookies are set by us and by our advertising partners (Meta and Google) to measure the effectiveness of our advertising, build audiences, and show you relevant adverts on other websites. They enable retargeting, meaning visitors to our Website may later see Nera adverts on Facebook, Instagram, YouTube, and across the Google Display Network.

Legal basis: your consent, given via our cookie banner.

4. Cookies We Use

The following lists the main cookies and tracking technologies used on the Website. Third parties may update their cookies from time to time. For the current list, please check the cookie settings panel available via our cookie banner.

4.1 Strictly Necessary

WordPress session cookies. Maintain your session and enable login and form submission. Duration: session or up to 14 days.
Cloudflare (__cf_bm, cf_clearance). Bot protection, security, performance, and content delivery. Duration: up to 30 minutes (bot management) or 1 year (clearance).
Cookie banner consent cookie. Stores your cookie preferences so we know which categories to load. Duration: 6 to 12 months.

4.2 Analytics

Google Analytics (_ga, _ga_*). Distinguish unique users, measure site usage, and feed into Google Ads conversion and audience reporting. Duration: up to 2 years.
Google Analytics (_gid). Distinguish users within a 24 hour period. Duration: 24 hours.
Google Analytics (_gat). Throttle request rate. Duration: 1 minute.

4.3 Advertising and Targeting

Meta Pixel (_fbp). Track conversions, optimise Meta ads, and retarget visitors across Facebook and Instagram. Duration: up to 3 months.
Meta Pixel (fr). Deliver, measure, and improve the relevance of Meta ads. Duration: up to 3 months.
Google Ads (_gcl_au, _gcl_aw). Conversion tracking and attribution for Google Ads campaigns. Duration: up to 90 days.
Google Ads / DoubleClick (IDE, test_cookie). Deliver relevant Google ads and measure ad performance. Duration: up to 1 year.

5. Google Consent Mode v2

We use Google Consent Mode v2 to control how Google tags (Google Analytics, Google Ads) behave based on your cookie choices.

When you reject analytics or advertising cookies, Google tags are instructed not to read or write identifying cookies on your device. Google may still receive limited, non-identifying signals (such as timestamps and your consent state) to produce aggregate, modelled reporting. No advertising cookies are set, no remarketing lists are built, and no personalised ads are delivered on the basis of your visit.

When you accept analytics or advertising cookies, Google tags operate in full mode and cookies are set as described in section 4.

Consent Mode v2 signals are transmitted to Google alongside standard tag requests so that Google can honour your choice across its analytics and advertising products.

6. Third-Party Cookies

Some cookies on the Website are placed by third parties we work with. These third parties are independent controllers of the data they collect and process it for their own purposes, subject to their own privacy policies:

Google (Google Analytics, Google Ads, Google Tag Manager): https://policies.google.com/privacy
Meta (Facebook, Instagram): https://www.facebook.com/privacy/policy
Cloudflare (security, performance, content delivery): https://www.cloudflare.com/privacypolicy
WP Engine (hosting): https://wpengine.com/legal/privacy

7. Your Choices and How to Manage Cookies

7.1 Our Cookie Banner

When you first visit the Website, our cookie banner will appear. It allows you to:

Accept all cookies
Reject all non-essential cookies
Manage your preferences by category (Analytics, Advertising)

Non-essential cookies are not set until you have made a choice. You can change your preferences at any time by clicking the “Cookie Settings” link in the Website footer or by re-opening the banner. Your consent is valid for up to 6 months, after which we will ask you again.

7.2 Browser Controls

Most browsers allow you to refuse or delete cookies through their settings. Useful links:

Google Chrome: https://support.google.com/chrome/answer/95647
Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Microsoft Edge: https://support.microsoft.com/en-gb/microsoft-edge

Please note that blocking or deleting cookies may affect the functionality of the Website and reduce your experience.

7.3 Opt-Out Tools

You can opt out of specific advertising and analytics tools directly with the provider:

Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
Google Ads settings: https://adssettings.google.com
Meta ad preferences: https://www.facebook.com/adpreferences
Your Online Choices (industry opt-out tool): https://www.youronlinechoices.com

8. Do Not Track

Some browsers send a “Do Not Track” (DNT) signal. There is currently no industry-standard response to DNT signals. Our Website responds to your cookie preferences as expressed through our cookie banner, rather than to browser-level DNT signals.

9. Consent and Changes

Where we rely on your consent to set non-essential cookies, you can withdraw that consent at any time by using our cookie settings panel or by clearing cookies in your browser. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

We may update this Cookie Policy from time to time. The version currently in force is the one shown at the top of this Policy. We will re-prompt you via our cookie banner if we add new categories of cookies that require consent.