The Brief
Hello Peptides came to us with a product range and a name, and nothing else. They needed all of it: a brand, a website design and a store to sell through. They also wanted to take orders from the day the site went live.
Brand And Design
We started with the brand. Most sellers in this market look alike, clinical and anonymous, so we went the other way: a handwritten hello wordmark, a warm colour for each product family, and packaging where the brand sits on the vial and the carton while the shipping box stays plain. Our branding team built the identity, and the design of the WooCommerce store followed from it, so the store and the product on the shelf look like one thing.
What We Built
A custom WooCommerce theme, built from our own designs and not adapted from an off-the-shelf one. Every surface a customer touches is designed: the shop, the product pages, the bag, the order page and the account area. WooCommerce runs the catalogue, pricing and cart underneath, so the team gets a store they can manage without the look of a stock WooCommerce site. This is the kind of build our WooCommerce development service exists for.
- A slide-out bag that updates live as items are added, with a free-shipping progress bar and quantity changes handled without a page reload.
- Quantity pricing on every product page. Choosing two vials takes 8% off and three or more takes 13% off, shown as selectable cards, and the same price follows the order into the bag.
- Eight products at launch, each with its own page: specifications, research description, shipping detail, related products and FAQs.
Orders By WhatsApp From Day One
The store launched before a card payment provider was in place. Instead of holding the launch, we built an order flow that runs through WhatsApp. The customer fills their bag as normal, confirms they are over 18 and buying for research use, and taps one button. WhatsApp opens with the full order already written out, itemised and priced, ready to send.
- A single setting switches the store back to card checkout when the payment provider is live. Nothing needs rebuilding.
- A WhatsApp chat button on every page, and an ask-about-this-product link on each product page that opens the chat with the product already named.
Built For A Regulated Niche
Research peptides are sold for laboratory use only, and the site has to say so clearly and consistently. We built that into the structure of the store, not added it as an afterthought.
- An 18+ and research-use confirmation before any order can be sent.
- Terms, privacy, cookies and shipping and returns pages, with a cookie settings page that keeps non-essential cookies off until a visitor opts in.
- A certificate library and a guest order-tracking page, so customers can check a batch or an order without creating an account.
- Prices shown in the visitor’s local currency across six regions, with the order still charged in pounds and shipped from the UK.
Need A Store Like This?
We design and build custom WooCommerce stores from brand through to launch. See how we work and what is included on our WooCommerce development page.
