Cars & Kettles is a UK competition platform built around premium cars and luxury watches, with live Facebook draws and Google RNG transparency. Nera built the platform, runs the hosting, and manages the Meta acquisition. £60K processed in month one. 468 purchases through Meta at a blended £2.65 CPP, with the best ad set at £1.33.
A premium-prize platform with paid Meta running from launch
Cars & Kettles needed a competition platform that could carry premium cars and luxury watches without looking cheap. The build had to clear Cashflows on first submission, support live Facebook draws with Google RNG transparency, and feed a paid Meta acquisition engine ready from launch.
Nera delivered the platform and the campaign together. £60K processed in month one. 468 purchases through paid Meta at a blended £2.65 CPP, with the best ad set landing at £1.33 per purchase.
The platform Nera built and hosts is live, running premium competitions with live Facebook draws. See the entry flow, transparency standards, and competition engine in action.
Full Meta advertising management across Facebook and Instagram, run in-house by Nera. Campaign strategy, creative production, audience targeting, retargeting, and performance optimisation, all handled without outsourcing. 468 purchases delivered at a blended £2.65 cost per purchase, with the best ad set converting at £1.33 CPP.
End-to-end social media management covering daily content creation, draw announcements, winner reveals, community engagement, and scheduling across Facebook and Instagram. Cars & Kettles' social channels are managed entirely by Nera, with content built around the live-draw moments that drive the audience.
Cars & Kettles holds an active RMG (Real Money Gaming) legal opinion, obtained and maintained through Nera. This document provides legal cover for the competition operation and is a direct requirement for advertising on Meta under their gambling and promotions policy. Nera manages the opinion, renewal schedule, and all supporting compliance documentation.
Revenue processed in month one.
Platform build, Cashflows payment integration, RMG legal opinion, Meta Ads management, and social media management, all delivered and maintained by the same in-house Nera team. No handoffs. No outsourcing. One team across every layer of the operation.
Nera built the platform, run the ads, handle the socials. One team across the lot, less for us to chase.
Steve Finley
Founder, Cars & Kettles Competitions
5-Star Google Rating
£4.5M+
Revenue processed on the Nera-built platform since launch
Cars & Kettles launched on the Nera-built platform with paid Meta running from day one. The build cleared Cashflows on first submission, a direct result of structuring the website around provider standards before submission.
Month one delivered £60K in competition sales. 468 purchases came through paid Meta at a blended £2.65 cost per purchase, with the best ad set landing at £1.33 CPP. The platform held up across every Facebook Live draw.
The Results
£60k
Revenue Generated First Month
+210%
+210% Entry Growth
Shopify to bespoke migration. A full compliance rebuild that tripled entry volumes within the first quarter after launch.
£4.5m +
Revenue in First 12 Months
40,000 Active Players and Still Growing
82%
+210% Entry Growth
Cold-start competition website built from scratch. First draw sold 82% of tickets at £60 per entry.
Every Nera build includes compliance structuring, payment integration, and post-launch support as standard. Join Rusboy Competitions and 50+ other UK competition businesses built on the Nera platform.
