LR Luxe Competitions is a UK competition platform built around nightly TikTok Live draws. Nera built the site and runs the hosting. It launched to £30K in month one and now holds 10,000+ players live on the site at a time, still scaling fast.
A bespoke platform built to scale with TikTok Live demand
LR Luxe runs nightly TikTok Live draws. That meant the platform had to absorb bursts of concurrent traffic from streams, settle a clean checkout in seconds, and never blink under load. The build was scoped against those constraints from day one, with hosting tuned to match.
Month one delivered £30K. The site now holds 10,000+ players live at peak, and growth hasn’t stopped.
The platform Nera built and hosts is live and running nightly TikTok Live draws. See the entry flow, mobile-first checkout, and competition engine in action.
Autoscaling infrastructure tuned for TikTok Live traffic. Cached competition pages, sub-second checkout, and capacity that scales automatically as LR Luxe grows. Every nightly draw runs through the same stack.
Continuous platform monitoring, security patches, WordPress and plugin updates, and daily backups. Nera handles every technical aspect of the infrastructure so LR Luxe focuses on running draws.
Infrastructure provisioned with capacity well above current peaks. As LR Luxe's audience climbs, the platform absorbs the load without re-architecting. Hosting tier scales as volume scales.
Revenue in month one. Still climbing.
One team built the platform. The same team hosts and scales it. The architecture, the checkout, and the live infrastructure all sit under one roof at Nera.
We launched, hit £30K in month one, and the platform has scaled with us at every stage. Build solid. Hosting solid. The kind of foundation we needed to grow on TikTok.
Lily & Ruby Manyweathers
Founders$, LR Luxe Competitions
5-Star Google Rating
10,000+
Players live on the Nera-built platform at peak
LR Luxe launched and started running TikTok Live competitions immediately. Month one delivered £30K in competition sales on the Nera-built platform.
The platform now holds 10,000+ players live on the site at peak, with growth still accelerating month on month. The hosting absorbs every TikTok-driven traffic spike without re-architecting.
The Results
£30K
Revenue in month one
10,000+
Players live on the platform at peak
Nightly
TikTok Live draws supported
0
Re-architecting needed since launch
£4.5m +
Revenue in 12 Months
40,000 Active Players and Still Growing
82%
412 of 500 Tickets Sold
Cold-start competition website built from scratch. First draw sold 82% of tickets at £60 per entry.
82%
+210% Entry Growth
Cold-start competition website built from scratch. First draw sold 82% of tickets at £60 per entry.
Every Nera build includes compliance structuring, payment integration, and post-launch support as standard. Join Rusboy Competitions and 50+ other UK competition businesses built on the Nera platform.
