Shopify or WooCommerce: Which Suits an Established UK Store?
Shopify suits a UK store selling standard products through a standard checkout. Nera Marketing had a working paid checkout 10 days after…
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Selling Into Ireland From a UK WooCommerce Store: Multi Currency or a Second Store
WooCommerce allows one currency per store, so selling into Ireland in euro is a second-store decision, not a plugin decision. Stripe cannot…
What Breaks First When a WooCommerce Store Gets Busy
A busy WooCommerce store fails at the database before the server. On one site, 400 PHP workers changed nothing and rewriting one…
Email Marketing for UK Competition Websites: Flows, Platforms & SMS
Email is the highest leverage owned channel a competition website has. Six automated flows carry most of the revenue: welcome, draw reminders,…
Mobile Apps for UK Competition Websites: Costs, Store Rules & Push
A competition website does not need a mobile app at launch, but once repeat players exist the numbers favour one. A single…
Email Deliverability for UK Competition Websites: The Transactional Stack That Hits 99% Inbox Rate
Email deliverability is the most overlooked operational risk in UK competition websites. Across a recent Mailgun sample from one Nera-built operator, 99.22%…
TikTok Live for UK Competition Websites: The Two Patterns That Drive Sales in 2026
Organic TikTok Live is the highest-converting marketing channel for UK competition and prize draw websites in 2026. Two distinct daily revenue spike…
Prize Draw VAT in the UK: What HMRC’s 2026 Position Means for Competition Operators
UK competition operators must charge 20% VAT on paid skill-based entries from 17 February 2026, after HMRC's Treasury minister confirmed entries are…
How to Choose a UK Competition Website Agency: 7 Criteria That Matter
Choosing a UK competition website agency comes down to seven verifiable criteria: DCMS Voluntary Code signatory status, specialist payment processor relationships, named…