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    The estate agency website outperforming Thanet's industry by 3 to 9x

    Geek competition website built by Nera Marketing

    Modern Thanet estate agency blending honest valuations with frank, mobile-first communication

    Services
    • Website Design & Development
    • Platform & API Integrations
    • Property CRM Connection
    • Search Engine & AI Optimisation
    Sector
    Estate Agency
    Results
    6,782 organic clicks in 6 months at 9.45% CTR

    The Situation

    Thanet’s estate agency market runs on the same handful of property website plug-ins. Same templates, same valuation forms, same generic photography blocks. Every agent looks identical online, which makes it impossible for a frank, brand-led agency like geek to stand out.

    The challenge was not just to build a better estate agency website. It was to build the first one in Thanet that does not look or behave like an estate agency website at all.

    “We had a brand. We needed the technology to catch up.”

    Lee Carter - Director

    The Brief

    geek came to us with a clear brief. They sell Thanet property with a frank, no-script approach, and wanted a website that delivers that same promise on first click. They asked us to build a custom platform that fits the brand, integrate cleanly with the CRMs and portals their team already uses, and rank for Thanet property terms while it does it.

    What We Built

    A bespoke estate agency platform from the ground up. The front end is custom, fast, and mobile-first because 77% of geek’s traffic comes from mobile. The back end is a custom CMS the team runs themselves, with property listings, three valuation flows, lead routing, and WhatsApp messaging integrated into a single dashboard. SEO is built into the page structure, schema markup, and URL architecture from launch.

    • A custom estate agency platform combining bespoke property listings, three valuation flows, CRM-integrated lead routing, and SEO architecture across every page. Built around the geek brand voice and how Thanet sellers actually want to engage in 2026.
    • Three valuation routes: instant instruct (over 50% of geek sellers choose this path), video valuation, or in-person visit. Each route handles a different seller mindset, from low-friction to high-touch.
    • Booteek premium editorial listings, Sneek stealth marketing for off-market sellers, WhatsApp-first contact on every page, and SEO architecture covering Thanet, Broadstairs, Margate, Ramsgate, and Minster property terms.

    geek instant instruct valuation flow on mobile, showing the three-route seller journey we built into the custom platform.

    We built geek around how Thanet sellers actually want to be treated, and the website finally lives up to that. Nera built us a custom platform that does the brand justice from the first click. Click-through is 9.45%, three times the estate agency average. More than half of our sellers now skip the in-person valuation and go straight to instruct. 77% of our traffic is mobile, and the mobile experience finally feels like ours. The platform earned every one of those numbers, not us