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    Business Strategy

    Starting and scaling a UK competition business. Niche selection, pricing strategy, sole trader and limited company decisions, how to choose an agency, the operational mistakes new operators repeat, and the founder decisions that compound into long-term competitive advantage. Nera Marketing has guided over 50 operators from pre-launch through scaling, including LR Luxe Competitions, which hit £30,000 in its first month post-launch. The articles in this section cover the strategic choices that matter before any code gets written.