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    Platform & Technical

    The technical architecture behind every UK competition website. Nera Marketing builds on WordPress and WooCommerce, deliberately, because operators own the platform outright with no SaaS lock-in or revenue share. This section covers performance hosting, infrastructure choices, transactional email deliverability, platform features that matter at the operator level, and the technical decisions that determine whether a competition site can scale from launch through £4.5M+ in year-one revenue.