Lewis Bowen is the co-founder of Nera Marketing. He started the agency to solve a problem he saw repeatedly in the UK competition market: operators with strong audiences, real prizes, and viable businesses being held hostage by SaaS platforms that owned their data, kept their player base, and charged 10% revenue shares for the privilege.
At Nera, Lewis leads commercial strategy, operator growth, and the agency’s external partnerships. He personally negotiated Nera’s payment processing partnership with Cashflows, the relationship that lets every Nera client take competition payments from day one (Stripe and PayPal refuse this category, which is the single largest barrier to launching a UK competition business). He stays close to founders post-launch, working on niche positioning, paid acquisition strategy, and the operational decisions that move a competition business from launch to scale.
His track record sits in post-launch outcomes, not just builds. Rusboy Competitions scaled from 2,000 players at launch to over 40,000 today and £4.5 million in revenue, with Lewis leading Meta acquisition strategy and partnership decisions alongside the build. LR Luxe hit £30,000 in its first month post-launch. Cars and Kettles ran Meta ads at £1.33 cost per purchase on the best ad set. Luxora Draws launched in 20 days and sold out its first competition. These are operator wins with Nera as the platform underneath.
Lewis represents Nera as a signatory to the Voluntary Code of Good Practice for Prize Draw Operators at industry level, the self-regulatory framework in effect across the UK competition sector since May 2026. His view of the market is shaped by working directly with operators inside a £1.3 billion UK industry of 400+ active businesses: who can launch and scale legally, what payment providers actually approve, and where the line sits between a viable competition business and an unsustainable one.
