Why Trust is the Real Key to Competition Sales
Trust is the single biggest conversion factor on a UK competition or prize draw website. Visitors are being asked to spend money…
Insights
Writing, guides, and case studies from the Nera team.
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Skill-Based Competitions vs Prize Draws in the UK
UK online competitions are lawful under one of three categories: a free draw, a prize competition won by genuine skill, or a…
Competition Website Terms and Conditions: What Must Be Included in the UK
UK competition websites, raffle sites, and prize draw websites are legally required to publish clearly structured terms and conditions covering promoter identity,…
How Much Does a Competition Website Cost in the UK?
The realistic cost to launch a properly structured UK competition website in 2026 is £6,000 to £18,000 in the first year, depending…
Can You Build a Competition Website on Shopify?
Shopify is not built for UK prize competition websites. Its payment terms explicitly prohibit the competition business model, its checkout cannot implement…
SEO for UK Competition Websites: The 2026 Guide to Ranking, Compliance, and Trust
SEO for UK competition websites is different from generic ecommerce because compliance, trust signals, and UK-specific keyword intent dominate rankings. The pages…
The Voluntary Code of Good Practice for Prize Draw Operators
The Voluntary Code of Good Practice for Prize Draw Operators is a set of standards published by the Department for Culture, Media…
Competition Website Features You Actually Need
A UK competition website needs three categories of features to operate compliantly and profitably: legal-structural (skill question gating before checkout, free entry…
Skill Questions for Prize Competitions, What Actually Counts as Skill in the UK
A UK skill question only qualifies as genuine skill under the Gambling Act 2005 if it prevents a significant proportion of people…