Bradley Matthews

Bradley Matthews is a specialist in UK competition website design and competition compliance. His expertise sits at the intersection of the Gambling Act 2005, payment provider underwriting standards, and the operational architecture that UK competition businesses need to launch, scale, and stay live.

At Nera Marketing, Bradley oversees every competition website build and leads all compliance across the business. This covers the full stack of what makes a UK competition site operate legally and commercially: free-entry route architecture, skills-based question design, T&Cs framework, GDPR positioning, ASA/CAP Code alignment, and payment provider underwriting submissions. Every Nera build passes through his review before launch.

Nera Marketing is a signatory to the Voluntary Code of Good Practice for Prize Draw Operators, a self-regulatory framework setting standards for transparency, player protection, and fair conduct across the UK prize competition sector. Bradley leads Nera’s adherence to the Code and advises competition operators directly on compliance positioning, payment processing risk, and the operational requirements for Meta RMG ad approval.

His knowledge is operational, not theoretical. It has been built across 50+ live competition website builds, direct work with UK competition-friendly payment providers (primarily Cashflows), merchant account submissions approved first time, and the day-to-day realities of running draws, managing player accounts, and scaling competition operations without platform disruption.